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When you work with Victoria Jones Strategic Marketing Communications, figuring out what you should be telling people about your product doesn't come until step four in the strategic process. Marketing communication isn't rocket science, but it is disciplined -- and it's fueled by equal parts inspiration and information. It's important to spend your business-building dollars wisely. Before you go hog-wild emblazoning your company's name on refrigerator magnets, t-shirts, and billboards, take the time to figure out whether refrigerator magnets, t-shirts, and billboards mugs are the best means for convincing your customers to do what you want them to. We can help you figure things out. Copyright 2001, Victoria Lynn Jones
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